Strategy to enter the market is very critical

How to position the product and choose a market to enter is very critical for any start-up. Yet many start-ups do not have good market-entry strategies. Some choose markets that are too crowded and competitive. Others enter into markets too small for their product potential.How to position the product and choose a market to enter is very critical for any start-up. Yet many start-ups do not have good market-entry strategies. Some choose markets that are too crowded and competitive. Others enter into markets too small for their product potential.